Pay whatever you want for Radiohead's new CD

Today Radiohead has released their new album for presale at www.inrainbows.com.
Radiohead is currently unsigned and sticking it to the major record labels by selling their new album independently online and connecting directly with their fans. Better yet, you choose what ever you want to pay for the new album, starting at £.01 + £.45 credit card processing fee.

Radiohead has never been available on itunes and doesn't appear to be offering this new album as an itunes download either. I am not quite sure what quality the download will be but i would assume it's going to be worth what I paid for it. Go get the album here.

***UPDATE***
maybe some things are to good to be true.
http://thephoenix.com/onthedownload/PermaLink.aspx?guid=787ef047-fc8d-4989-918c-f3c8378938d8