Big Data seems to be the buzzword of 2013 (along with “selfie” and “twerk”). And for the music industry, new data from Topspin shows just how crucial and lucrative big data can be. What if you could predict the value of an email address to a band? Topspin states that the average lifetime value of a fan’s email address is $3.78 – relating to direct purchases they’ll make from the artist vs. tickets or merchandise they’ll buy from other sources. This value rises for some artists but what’s interesting is the shift we’re now seeing – from focusing on album sales to measuring a band’s value based on their fan base – especially since brands are willing to pay to reach a particular artist’s fan base (Bruno Mars anyone?)
So how does Bandsintown tap into the power of big data? Simple. By aggregating music preferences from the leading social networks and listening habits from streaming service providers, we created what we call the fan’s “Music DNA.” Based on this data, our algorithm creates a custom tracking list of artists for each Bandsintown user, supplying them with notifications when an artist they like is coming to town. But we also use data to make our service as effective as possible for selling out shows and tours.
Using Bandsintown’s own big data, we developed a push marketing program for promoters and brands, allowing them to deliver customized messages to fans based on the artists they love, the genres of music they follow, by where they are located around the country, and by music behavior. In the past year, we’ve done close to a thousand campaigns with the majority focusing on the pre-sale and on-sale phases of the tour marketing cycle with great success. In some cases, we’ve seen email open rates as high as 48%! Some of our clients like Atlantic Records have reported seeing 4x the user response with Bandsintown compared to marketing efforts with YouTube or Facebook. Essentially, our promotional offer works as your extended email list, to get the word out to those fans who really want to know.
Our CEO explained more about how Bandsintown is leveraging big data to sell out tours at the 2013 Billboard Touring Conference; you can read his thoughts below.
But for you, Bandsintown’s big data means one thing: butts in seats. So with that in mind, we hope you’ll put Bandsintown to work for your next tour or festival event.
With the temperature dropping and the holidays fast approaching, it’s important to remember all of those around the world who are less fortunate. You may have seen in our weekly Bandsintown email that we are encouraging users to donate anything they can to the following causes:
Super Typhoon Haiyan was one of the strongest storms ever to make landfall and has brought massive destruction to the Philippines. Thousands are feared dead, more than five million children have been affected and help is desperately needed to save lives. Additionally, dozens of tornadoes have ravaged the midwest of the United States in recent weeks, flattening hundreds of homes and killing at least eight people. Just $10 can make a difference; contributions for recovery efforts for both disasters can be made to organizations including UNICEF, World Vision, Save the Children Federation, and Northern Illinois Food Bank through the Mobile Giving Foundation (MGF) here: http://www.mobilegiving.org
With 1 in 5 people who have HIV unaware they even have the virus, Aid For AIDS is a non-profit organization committed to empowering communities at risk of HIV and the population at large. Bandsintown is supporting the Latin Grammy Association’s Person of the Year Miguel Bose’s effort to raise $1 million by Dec. 1st – World AIDS Day. Contributions to Aid for AIDS go toward comprehensive prevention through access to treatment, advocacy, and education, and ultimately, a vaccine. Learn more and help Aid For AIDS reach its goal here: http://aidforaids.org
We hope if you are able, you can join Bandsintown in contributing to these important and timely causes. We thank you!
Video Tour Diaries are an on-going guest column series from Bandsintown artists currently on tour. This entry is from acoustic trio Song Preservation Society and folk band He’s My Brother, She’s My Sister.
Song Preservation Society
Hello friends! The tour is winding down but we’ve still got four BIG shows left!! We are currently in the northeast in a small town outside of Boston, a city very dear to us because we all met here years ago. Here is a video of “Stars” we took in the backyard of our good ol’ friend George – his son Eddy makes a cameo.
Nashville was so damn fun and FULL of music. Here’s a picture of Ethan Glazer cruising around on a sweet little bicycle downtown.
We also had to show you this alligator we saw in Florida!! This was taken at Wakulla Springs where we also swam with manatees and saw some amazing bird life. Here’s a shot of our crew with Don, the greatest tour guide ever.
Thanks to everyone who came out, the crowds have been amazing! We love playing music for you, and the shows would be nothing without you!
He’s My Brother She’s My Sister
Below is a sample of our soundcheck in Philly at the beautiful Johnny Brenda’s. Rob’s got a killer flu but we’re still holdin’ on!
Tonight we are playing the Bowery Ballroom in New York City. Looking forward to meeting all of you at the show. Thanks for following us!
- Song Preservation Society and He’s My Brother, She’s My Sister